Friday, November 26, 2010

SEO Tricks -Increasing traffic with Low competition keywords

Thursday, November 18, 2010

30 SEO Tips for 30 Days

Tip [1] Add Titles related to targeted keywords

Add Titles related to targeted keywords, place only important keywords, do not exceed more than 64 - 80 characters.

Title tag in Search engine listings:


Broadly speaking:
Each page should have a unique title specified in <TITLE> tag.
Each page title should contain a set of relevant keywords including the primary keyword phrase used in that page. However, title should make sense and not be stuffed with keywords for the sake of it.
Some of the tools to find keywords are Google keyword toolWordtracker and Keyword Discovery.

Tip [2] Meta description should be unique for each pages with targeted keywords

Meta description should be unique for each pages with targeted keywords. Do not stuff keywords into Meta description.
 
Broadly speaking:
META description tag should be a well-written summary of the page written for the website visitors rather than the search engine. It should be no longer than 250 characters.
Description tag is sometimes used by search engines on their SERPs (Search Engine Results Page). Well-written description tag will encourage potential visitor to click through to your website. Well-written META tags can enhance ranking on search engines that use META tags to determine relevancy of the page. 

Tip [3] Study your competitor’s plan of action

 
Research and study your competitor’s plan of action, their keywords and the success rate for those business keywords and work accordingly



Tip [4] Headings (<H1> to <H6>) and paragraphs (<P>)

 
Each web page should be structured using structural mark-up such as headings (<H1> to <H6>) and paragraphs (<P>). Headings should be meaningful and include keywords.

Tip [5] Bread crumbs

 
Implement Bread crumbs for increasing web site navigation structure
Example: Home >> Internet >> SEO >> 30 SEO Tips for 30 Days

Tip [6] Header and footer navigation links

 
Create Static Header and footer navigation links. Links should be in text and avoid in images.

Tip [7] Keywords Analysis

 
Analyze your targeted keywords using Google suggest.
 

Tip [8] Keywords in navigational links

 
Keywords in navigational links play a vital role and have its own importance to search engine eyes.

Tip [9] Keyword in file name or URL

 
Use most important keyword in file name or URL. Keywords in folder and file names should be separated with hyphen (-) or underscore (_), Example: 30-seo-tips-for-30-days.html

Tip [10] Minimize table especially nested tables


Tip [11] Say yes to Quality links and No to Quantity links


Tip [12] Never try to place hundreds of link for a new site on the very first day


Tip [13] Your targeted keywords need to vary a lot in anchors


Tip [14] Always have a good combination of links from new and old sites / directories


Tip [15] Try writing articles having links and have them in the resource page of your site


Tip [16] Images are important, make sure your site logo contains your keyword


Tip [17] Put CSS and JavaScript into external file / folder 

Ideally CSS should be stored as an external file. This has the following benefits:
  • The web pages are uncluttered,
  • Files are smaller,
  • Files are easier to maintain,
  • Any errors in CSS would not cause problems for search engines when collecting the web pages



Tip [18] Pay special attention to your content


Tip [19] Make sure to have sitemap as text links


Tip [20] Place robots.txt in root on your server 

Broadly speaking:
 
Make sure you have a robots.txt file in the root of your web server. This will tell the search engines to index your site and which pages they should index.  Well-behaved spiders will always check this file first.
 
Standard contents for robots.txt file are as follows:
 
User-agent: *
Disallow:


Tip [21] Broken links and measure server downtime


Tip [23] Blogging

 
Start a blog and participate with other related blogs, may be you can try one of the below Blog platform,
 
   
 

Tip [22] Directories Submission

 
Submit sites to Dmoz , Yahoo directory, Local Directories, Regional Directories, Business Directories, Craigs list, Classifieds and Yellow Pages.

Tip [24] Feed Creation and Submission

 
Create feed rss xml and ror xml file and submit to xml search engines and directories.

Tip [25] Try to avoid automatic directory submission and build manual links


Tip [26] Monitor your hits and traffic by using free Google analytics

 
Features available are, 
(1) Advanced Segmentation
(2) Motion Charts
(3) Custom Reports
(4) Fast Implementation
(5) Keyword and Campaign Comparison
(6) Custom Dashboards
(7) AdWords Integration
(8) Internal Site Search
(9) Benchmarking
(10) Trend and Date Slider
(11) Ecommerce Tracking
(12) Funnel Visualization
(13) Site Overlay
(14) Email reports
(15) GeoTargeting


more details can be found here Google Analytics Features.



Tip [27] Know how to analyze the reports and to optimize the results


Tip [28] Redirection methods and theory

 
Know about redirection methods and theory - 301, 302, and 200 response codes.

Tip [29] Google Webmaster Tool

 
Create Google site map to your web site and configure to Google Webmaster Tool.

Tip [30] Website analytics reports

 
Implement, understand and react to website analytics reports.
 
If you need these SEO tips in your site or blog as Gadget, feel free to use my SEO Tips of the Day Google Gadget that displays one SEO tip a day in your web page that can even help your site visitors to learn SEO tips. To get SEO and other Internet marketing Tweets follow me @jagadeeshmp , thanks for your time.
 
 

 
 

Monday, November 15, 2010

Google SEO


Google holds over 60% of the total search market. Its algorithm is naturally also unique, so ranking on Google carries its own unique considerations. Although there are over 200 criteria Google uses to rank sites, they can be categorized into two main sections: on-site and off-site factors:
Google values sites that deliver quality content, relevance, easy navigation and load and an overal user-friendliness to the site’s visitors (on-site). However, a site’s popularity is heavily weighted when Google ranks sites (off-site).Thus Google was originally designed to rank sites mostly based on the number of inbound links they were receiving from other sites. In other words, the more site A was used as a “reference” the higher it would rank. Anchored text links used to link to site A are also very important as well as the popularity and the relevance of the site that is referencing site A.

Wednesday, November 3, 2010

Key factors to combine within the SEO Project Plan are as follows;

  • Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible. 
  • Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic 
  • Host Location - If your attracting UK business host in the UK. 
  • URL Names - include relevant keywords - unique to each page. 
  • Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site. 
  • Navigation Structure - Keep it simple. 
  • Meta Tags - Title and Description. - Unique detail for each page, related to page content. 
  • H1 Tags - Use for the short on page content description. 
  • H2 and H3 Tags- Use for Headings for sub category's within the Content 
  • Page Content - Critical Component. 
  • Internal Keyword Link Strategy - Use targeted keywords to link between pages.
  • Keyword Visibility - Within page Content.
  • Image Alt Tags - Helps with Accessibility.
  • Privacy Policy - Assures trust and confidentiality. 
  • The site should confirm to the W3C standards. 
  • Create and submit sitemap's - formatted in either .xml -.htm - .txt. 
  • Create and submit RSS feeds to relevant feed directory's 
  • Create and submit Articles 
  • Find relevant websites within the same market sector or niche and form a link partnership.
  • Submit your website to relevant or industry related directory's. 
  • A link exchange should be formed by utilising relevant keyword Anchor Text. 
  • Utilise relevant Social Networks and Forums related to your Market Sector. 
  • Utilise Blog sites relevant to your Market Sector.

The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions.

Tuesday, November 2, 2010

Top 20 SEO tools

The 6 tools you need to use to become a highly-profitable SEO expert:

  1. Search Analytics Tools - establish your marketing goals and establish a baseline for where you are at right now.
  2. Keyword Research Tools - discover the keywords your customers are searching for right now.
  3. Competitive Research Tools - see what keywords your competitors are targeting.
  4. PPC Tools - buy important keywords and track the results to understand how well they convert,which helps you focus you organic SEO strategy on the most profitable keywords. Save money using these free Yahoo! Search Marketing & Microsoft adCenter Coupons.
  5. Link Analysis Tools - start building your link profile and track your progress compared to competing websites.
  6. Search Engine Ranking Checkers - determine how effective your marketing is by watching your search engine rankings improve.

What is seo?

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engine via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine maketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.