Key factors to combine within the SEO Project Plan are as follows;

• Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible. 
• Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic 
• Host Location - If your attracting UK business host in the UK. 
• URL Names - include relevant keywords - unique to each page. 
• Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site. 
• Navigation Structure - Keep it simple. 
• Meta Tags - Title and Description. - Unique detail for each page, related to page content. 
• H1 Tags - Use for the short on page content description. 
• H2 and H3 Tags- Use for Headings for sub category's within the Content 
• Page Content - Critical Component. 
• Internal Keyword Link Strategy - Use targeted keywords to link between pages.
• Keyword Visibility - Within page Content.
• Image Alt Tags - Helps with Accessibility.
• Privacy Policy - Assures trust and confidentiality. 
• The site should confirm to the W3C standards. 
• Create and submit sitemap's - formatted in either .xml -.htm - .txt. 
• Create and submit RSS feeds to relevant feed directory's 
• Create and submit Articles 
• Find relevant websites within the same market sector or niche and form a link partnership.
• Submit your website to relevant or industry related directory's. 
• A link exchange should be formed by utilising relevant keyword Anchor Text. 
• Utilise relevant Social Networks and Forums related to your Market Sector. 
• Utilise Blog sites relevant to your Market Sector.

The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions.